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The journal.

Considered writing on personal colour analysis, the science of perception, and the craft of dressing well. By Rebecca Sells.

One piece of writing a month, on personal colour, perception, and the craft of dressing well. Posted here and to subscribers.

  • June 2026 · Rebecca Sells

    What's the difference between colour analysis and armocromia?

    Colour analysis, armocromia, personal color, Farbberatung, colorimétrie — the same practice in different languages. A short atlas of where it took off, who made it famous, and what it actually is.

  • May 2026 · Rebecca Sells

    Why your phone can't tell you your colour season.

    AI colour analysis tools have become popular. A colour practitioner explains what they can and cannot do — and why the gap between camera and drape matters.

  • April 2026 · Rebecca Sells

    The twelve seasons are not sub-seasons.

    A widespread misunderstanding about the twelve-season system, and why it matters for how you find your colours.

  • March 2026 · Rebecca Sells

    On neutrals.

    Black, white, and grey are widely considered the safe choice. From a colour theory perspective, they are anything but.

  • February 2026 · Rebecca Sells

    What your contrast level actually means.

    Why some people look striking in stark black and white, while others are better served by softer tonal combinations — and what contrast level has to do with it.

  • January 2026 · Rebecca Sells

    The wrist test does not work.

    The vein-colour method for finding your undertone is everywhere. It is also wrong — and colour theory explains precisely why.

  • December 2025 · Rebecca Sells

    The practitioner watches the drape, not you.

    Personal colour analysis is a discipline of perception, not preference. Here is what that distinction actually means in practice.

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